This article was featured in the Association of Staff Physician Recruiters’ Winter/Spring 2016 newsletter and discusses the importance of employer branding in your recruitment process. The article also provides points for consideration while planning your physician recruitment.

In 2013, 32 percent of the physician workforce was female, according to the most recent data from the Association of American Medical Colleges (AAMC). However, that number appears poised to take a leap forward very soon. That’s because AAMC data also show that 47 percent of current medical students...