The mission of the Physician Coaching Institute is “To catalyze change and innovation in healthcare.”

They achieve that mission by:

• Educating the healthcare community about the value of professional coaching 
• Increasing the number of coaches who can expertly coach physicians and healthcare teams 
• Serving as the creative center for healthcare coaching best practices and future vision

The Institute works with individuals looking for training and certification to coach physicians or physicians looking for individual coaching and resources to foster qualities such as leadership and work-life balance in the healthcare community.